With how accessible the internet is today, would you
believe me if I told you the number of people who go online every day is still increasing?It is. In fact, "constant"
internet usage among adults increased by 5% in just the last three years,
according to Pew Research. And although we say it a lot,
the way people shop and buy really has changed along with it -- meaning offline
marketing isn't as effective as it used to be. Marketing has always been
about connecting with your audience in the right place and at the right time.
Today, that means you need to meet them where they are already spending time:
on the internet. Enter digital marketing in other words, any form of
marketing that exists online.
source:Internet
Types of Digital Marketing:-
With how accessible the internet is today, would you
believe me if I told you the number of people who go online every day is still increasing?It is. In fact, "constant"
internet usage among adults increased by 5% in just the last three years,
according to Pew Research. And although we say it a lot,
the way people shop and buy really has changed along with it -- meaning offline
marketing isn't as effective as it used to be. Marketing has always been
about connecting with your audience in the right place and at the right time.
Today, that means you need to meet them where they are already spending time:
on the internet. Enter digital marketing in other words, any form of
marketing that exists online.
 |
| source:Internet |
Types of Digital Marketing:-
· Content
Marketing:-This term denotes the creation and
promotion of content assets for the purpose of generating brand awareness,
traffic growth, lead generation, and customers.
· Social Media
Marketing:-This practice promotes your brand and your
content on social media channels to increase brand awareness, drive
traffic, and generate leads for your business. The channels you can use in
social media marketing include:
o
Facebook.
o
Twitter.
o
LinkedIn.
o
Instagram.
o
Snapchat.
o
Pinterest.
·
Email Marketing:-Companies use email marketing as a way of communicating
with their audiences. Email is often used to promote content, discounts and
events, as well as to direct people toward the business's website.
· Affiliate
Marketing:-This is a type of performance-based
advertising where you receive commission for promoting someone else's products
or services on your website. Affiliate marketing channels include:
o
Hosting video ads through the YouTube
Partner Program.
o
Posting affiliate links from your social
media accounts.
· Search Engine Optimization(SEO):-This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.There are a number of ways to approach SEO in order to generate qualified traffic to your website.
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